Congratulations! Launching a new website is a big deal. Now that your new website is live, here’s a checklist of best practices to 1) Let people know about your website and 2) make sure you’re getting the most out of your efforts.
Tip 1: Set up Google Analytics
Google Analytics is a free tool that helps you track how people engage with your website. Setting up a Google Analytics account with your eCatholic website is simple. Doing so will provide you with valuable data that can help you make more informed decisions as you manage your site.
Tip 2: Claim your Google My Business listing
Google My Business is another no-cost tool that lets you manage how your organization appears on Google (including Google Maps and search results pages). Use this guide to getting started with Google My Business to claim your listing.
Tip 3: Ask Google (and other search engines) to index your website
It’s a good idea to submit your new site to be indexed by search engines (especially if you launched your website at a new domain). Most search engines will eventually index your site, but initiating the process yourself can help them discover your new website more quickly. Use the links below to submit your site to the major search engines:
Tip 4: Optimize your site for search engines
SEO (search engine optimization) is a powerful tool for evangelization. If you want people to find your organization as they search on Google, then you should care about SEO. Check out our Beginner’s guide to improving your church’s SEO to get started!
Tip 5: Tell people about your new website
Sure, it’s fun to put your shiny new website on display. But the following methods can also help you generate some important website traffic and boost your SEO.
- Post on social media (don’t forget to include a link!)
- Announce it to your stakeholders (e.g., Mass announcement, parent flier, bulletin blurb)
- Tell your diocese (perhaps they’ll share the news as well!)
Getting other websites to link back to your new website can be helpful. Consider asking your diocese or other local online entities (e.g., Chamber of Commerce, listing of local businesses) to link back to your new site. Over time, search engines will give your website more authority in search results if high quality websites are linking back to it.
Pro tip: Before a big announcement, customize how links shared from your site look on Facebook.
Tip 6: Stay connected!
You’re now officially part of the eCatholic family, so don’t forget to stay in touch! Feel free to contact our awesome support team whenever you have questions. After all, we’re here to help you focus on your mission, not technology.